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J.D. Power Vehicle Owner Satisfaction Survey

Each year 180,000 AA Members are asked to take part in an online car satisfaction survey. This survey in run by the AA, in conjunction with J.D. Power. Survey questions range from purchase experience to reliability of both new and used vehicles. Almost every aspect of car ownership is covered.

Survey results tell us the top new and used cars, which dealerships are difficult to deal with and which deliver on their promises. The top new car receives the J.D. Power Customer Satisfaction Award at the annual AA Motoring Excellence Awards.

Vehicle Ownership Satisfaction Survey 2009

Nearly 4,000 new car owners and over 11,000 used car owners took part in the 2009 survey. Highlights:

Honda achieved the highest score for overall satisfaction for new cars in the 2009 Vehicle Ownership Satisfaction Survey, and was the winner of the Customer Satisfaction Award at the AA Motoring Excellence Awards
Mercedes-Benz scored the highest in used vehicle ownership satisfaction
Overall new vehicle ownership satisfaction increased 8 index points since 2007
Overall used vehicle ownership satisfaction increased 9 index points since 2006

Read the J.D. Powers Vehicle Ownership Satisfaction survey results from 2009

Vehicle Ownership Satisfaction Survey 2007

Nearly 4,500 new car owners and over 16,000 used car owners took part in the 2007 survey. Highlights:

BMW achieved the highest score for overall satisfaction for new cars in the 2007 Vehicle Ownership Satisfaction Survey, and was the winner of the Customer Satisfaction Award at the AA Motoring Excellence Awards.
Mercedes-Benz scored the highest in used vehicle ownership satisfaction
Overall new vehicle ownership satisfaction increased 13 index points since 2006
Overall used vehicle ownership satisfaction increased 18 index points since 2006
Owners are more interested in fuel economy and overall running costs than in 2006

Read the J.D. Powers Vehicle Ownership Satisfaction survey results from 2007