New vehicle sales for the month of June were totally dominated by Toyota.

Whether it was passenger cars or commercials, Toyota blitzed the field totally taking a staggering 23.11% market share in passenger car sales and an even bigger slice of the cake in the commercial segment (34.8% market share). In total Toyota sold 2108 vehicles (1337 new cars and 771 commercials). Next best overall was Ford with 888 sales.

While sales were boosted considerably by seasonal rental deliveries and a strong Fieldays campaign, these numbers would suggest the brand has moved on from the negative publicity created after the global recall issues earlier this year.

The top three selling passenger cars in June were all from Toyota while the Hilux claimed top spot in commercial sales.

Overall June’s new vehicle sales continue the upward trend within the industry with 5,786 cars (up 34% on June 2009) sold the highest monthly sales number for twenty months.  Year to date new cars are ahead of 2009 by 17.4% while commercials after a slow start to the year, are also ahead of 2009 YTD figures by 807 units which is an increase of 9.6%.

“It is really encouraging to see these numbers”, said Perry Kerr, Chief Executive Officer of the Motor Industry Association.  “At the beginning of the year we were forecasting around 10% growth on 2009 numbers.  So far this year we are 17.4 % ahead.  We have now had six continuous months of growth in new car sales so we are hopeful that we have well and truly turned the corner on 2009”.

Highlights:

  • The bestselling car model was the RAV4 (421) with the Corolla and the Landcruiser Prado sharing second place (219)
  • The big winner with rental car sales was the RAV4 with Toyota moving 332 models in that direction
  • Rental sales also helped Subaru take out seventh spot for the month jumping ahead of traditional rivals on the sales charts Nissan, Mitsubishi, VW and Kia.
  • Honda continues its downward slide with a market share (3.01%) that the company would never thought possible not that long ago.  
  • Rental sales made up 18.3% of the total new car sales which gave the industry a much needed boost numbers wise.

More information

 June 2010 new car sales statistics (90 kb PDF)