The AA is urging Kiwis to get behind the country’s hidden gems and local favourites with the launch of a new 101 Must-Do’s This Summer list.
AA Travel and Tourism General Manager Greig Leighton said the specially curated list, announced in the Summer edition of AA Directions, is designed to inspire New Zealanders to get out and explore the world-class attractions close to home rather than jetting off overseas.
“I think people will be thrilled to read the list and see a blend of old favourites where perhaps they haven’t gone for a long time and there are now new things to do in those areas, as well as hidden gems that until now, only locals have known about but are well worth making the trip for.
“Kiwi summers last for a long time with hot dry weather well into March, and with so many long weekends at the start of the new year, we believe there’ll be ample opportunities to turn many of the Must-Do’s into #MustDone,” Greig said.
To make the experience even sweeter, from 21 December AA Traveller is giving away a range of awesome prizes throughout the campaign including holiday packages, Must-Do experiences, event tickets, and free tanks of fuel to get to the 101 destinations.
“One lucky winner will also take home our major prize of a brand new Suzuki Vitara. Entry into the competition is simple; upload a photo to Facebook, Instagram or the 101mustdos.co.nz website with the hashtag #MustDone once you’ve ticked off a Must-Do from the list,” Greig added.
AA Directions is currently being delivered to the letterboxes of AA Members and is available online.