Tourism

Media releases about travel and tourism.

31 August 2016

Industry recognises significant impact of Cycle Trail Guide on tourism growth

The highly successful New Zealand Cycle Trail Guide has just been recognised as a finalist in the 2016 New Zealand Tourism Awards for its substantial impact on regional tourism. The guide, a collaborative effort between the team at AA Traveller and Nga Haerenga, The New Zealand Cycle Trail Inc. organisation is a finalist in the Industry Alignment Award category. AA Traveller General Manager Moira Penman says the award nomination recognises the significant impact AA Traveller and Nga Haerenga are having on achieving Tourism 2025 goals of encouraging regional tourism during peak and off peak seasons. “Growing domestic tourism is at the heart of AA Traveller and it’s fantastic to see our success in this area being recognised at the highest industry levels,” she says. Many of the Great Rides of the New Zealand Cycle Trail are seeing huge increases in the number of visitors per year. The boost has had a major impact on regional businesses which have thrived off the increased traffic on the trails with reports also showing more than 1200 jobs have since been created. “We’ve seen places like Lake Ohau and Ohakune, which traditionally only boom in the winter, grow to have healthy tourism seasons all...

14 July 2016

Padding out the school holiday winter to-do list

Colder months usually see New Zealanders rug up, all except the people who know how to make the most of it. They’re inspiring the rest of us in the winter issue of AA Directions.

23 June 2016

Open eyes and ears earn holiday park a national award

The judging panel was made up of representatives from AA Traveller, Tourism New Zealand and Inside Tourism.

14 June 2016

National award recognises top hospitality standard

Five New Zealand Holiday Parks are finalists for a national award for mastering the art of turning an average holiday into a memorable one.

17 May 2016

AA Traveller welcomes additional Cycle Trail funding

AA Traveller welcomes the government’s increased commitment to Nga Haerenga, the New Zealand Cycle Trail with an additional $25 million in funding over the next four years.

4 April 2016

Road trippers find more to small towns than beauty

Jumping in a car to hit the beach or to go to a favourite spot are fairly standard reasons for a Kiwi road trip, but what about finding out about who you are?

22 March 2016

Domestic NZ travel opens up with AA Traveller Great Spot sale

AA Traveller is putting domestic travel on sale for the next few months – and there’s a very good reason.

25 February 2016

User friendly information key to business and tourism growth in the regions

Pedal power is increasingly becoming part of the Kiwi holiday experience, to the advantage of regional businesses around the New Zealand Cycle Trails.

14 January 2016

NZ golf tourism set to get trans-Tasman boost

Golf tourism in New Zealand is set to get a boost after the launch of the Great NZ Golf Guide, a new AA Traveller/Tourism New Zealand partner publication that will highlight the very best New Zealand has to offer golfers.

15 December 2015

Demand for travel information grows as summer sets in

New Zealand’s love for a good summer adventure has seen domestic travel experts AA Traveller distribute more than three million maps and guides to keep up with growing demand.

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