We produce several publications including the Annual Report, Association Profile & the AA Member magazine, AA Directions. You can download or view them online.
The Annual Report reviews the AA’s achievements and provides information on the financial performance and financial position of the Association.
The Association Profile provides information on AA services, including motoring, tourism, insurance, advocacy and membership.
It also includes details on AA governance, the brand, AA Members and customers, technology and innovation, products and the numerous AA channels and locations.
AA Directions magazine
AA Directions celebrates Kiwi culture. From great places to inspiring people, the magazine explores New Zealand and showcases it in a range of visually stunning and brightly written features. There is plenty of valuable information relevant to motorists and travel is a big part of the AA too, so this is given ample space - with road trips, features on destinations and holiday ideas. Specials, products and services for AA Members feature in the regular MyAA section.
AA Directions is published three times a year and is sent to Members as part of their AA Membership. The AA Directions website includes content from the magazine, as well as interactive web-only elements.