AA Life Insurance extends its presence in living insurances, making it easier than ever for Kiwis to access cover
13 April 2026
Enabling everyday New Zealanders to feel confident, cared for and in control of their financial legacy is the inspiration for AA Life Insurance’s new product offering, which goes live today.
Income Protection, Serious Illness and Serious Injury options, developed with award winning partner Asteron Life, add to the AA’s existing life, funeral, accidental death, and cancer care insurance products.
A new sales platform offers an enhanced customer experience, making AA Life Insurance products more accessible for all Kiwis.
AA’s Head of Financial Services, Ben Rose says AA is excited to be leading the way in the direct-to-consumer category and making life easy for their customers. “Our modern suite of AA Life Insurance products helps protect our AA Members and AA customers’ future.”
“We’ve worked hard to make our offering easy to understand and with help text along the way so customers are clear on the cover they are buying. We’ve taken feedback on board from our AA team who speak to AA customers every day, to create an experience that means fewer barriers like medical checks, confusing terms and long application processes.”
Less than half of New Zealanders (41%) have life insurance, according to a recent Financial Services Council NZ report, while 45% are either not particularly prepared or not prepared at all for loss of income by the main income earner1.
“We want more Kiwis to protect what’s most important to them and we’re proud to be backed by a partner that not only makes the sign-up process clear and transparent, but has a strong track record,” says Rose.
“In the last year, 99.4% of all claims received for AA Life Insurance life, cancer care and accidental death policies have been paid, ensuring we’re there for our Members and customers when they need us most.”
All AA Life Insurance policy holders receive complimentary AA Life Insurance Connected Care, a 100% confidential, online health and wellbeing service.
“This gives you and your eligible family members access to expert advice, when you need it. Whether that’s a quick chat with a New Zealand GP, a second opinion from a global medical specialist or guidance from a mental health professional,” adds Rose.
Today’s announcement builds on the AA’s strategy to grow the impact and contribution of their financial services products, collaborating with trusted partners who are expert brands in their own right.
AA Life Insurance is available online at aa.co.nz/life, by phone via a dedicated New Zealand call centre on 0800 AA Life and in person with an insurance consultant at AA Centres nationwide.
ENDS
About AA Life Insurance
AA Life Insurance is part of the New Zealand Automobile Association’s (AA) suite of insurance and financial services products, empowering AA Members and New Zealanders to grow and protect their financial wellbeing across life’s journey. For more than 120 years, the AA has been trusted to show up when it matters. That same spirit drives the membership organisation’s approach to insurance and financial services, providing confidence and protection at every step.
AA Life Insurance policies are distributed by the New Zealand Automobile Association (Incorporated) (AA) and provided and underwritten by Asteron Life Limited.
About Asteron Life Insurance
For nearly 150 years, Asteron Life has supported New Zealanders, with a heritage that began in 1878. As part of the Acenda Group and ultimately owned by Nippon Life Insurance Company, Asteron Life helps customers protect what matters most, giving people greater confidence in the future.
Asteron Life provides a range of life, trauma, income protection, total and permanent disability, and business cover to the New Zealand market. Its products are predominantly retail, sold through financial advisers as well as direct and group business. Asteron Life has won the ANZIIF Life Insurance Company of the Year award five times for its demonstrated high level of care for its customers, community and people.