Tourism

Media releases about travel and tourism.

8 April 2015

Chinese visitors special focus for new AA Traveller guide

Assisting travel for Chinese visitors to New Zealand will be a special focus for the AA this year.AA Traveller will publish a unique New Zealand travel guide designed to cater to the needs of the 260,000 inbound Chinese to this country every year alongside the 170,000 who have made it home.The book will be written in Chinese and will complement the existing production of almost three million guides, directories and maps already published by AA Traveller with a focus on New Zealand’s major tourist destinations and the areas around them.AA Traveller General Manager Moira Penman says while there is travel information available to Chinese visitors, there is no comprehensive printed material available in their own language to assist them in deciding what to do while in New Zealand.“Combined with ethnic Chinese residents, there are more than half a million people who can benefit from targeted travel information. While the industry is well catered for in terms of available travel information, most of it’s in English which is less than helpful for visitors if they can’t read it,” Ms Penman says.However, Tourism New Zealand research on inbound Chinese visitors shows that 45% look to guides and books about the country for...

27 March 2015

West Coasters spend up large on travel

Aucklanders travel throughout New Zealand the most, but their cousins in the West Coast are the biggest spenders according to recent AA Traveller research.

23 February 2015

High demand for AA Traveller’s NZ Cycle Trail Guide

Hot on the heels of the launch of the first New Zealand Cycle Trail Guide, the AA is gearing up for a second – this time bigger and better.

20 January 2015

Cycle trails can stimulate domestic tourism growth

The AA believes domestic tourism growth can be stimulated by pedal power.

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