What's in it for you

There are plenty of benefits of becoming an AA Auto Centre. 

Brand awareness Immediate brand recognition and credibility
Customer database of 1.7m AA Members We can directly market to the AA database, including localised emails and offers
National marketing 12-month marketing calendar, including quarterly national promotions managed and designed to gain new business
  Marketing to over 1.7 million AA Members and non Members within the local area, including targeted emails, television, radio, billboards, digital advertising and social media valued at over $750,000 per annum
Cost savings Brand alliances and group buying discounts with Repco, BNT, ELF Oil, Castrol, EFTPOS NZ, Caltex, Westland Workgear, Blue Star Print and ANZ Bank
AA Smartfuel Access to one of the largest loyalty programmes in New Zealand 
Website management Individual website page on aa.co.nz customised to your business
  Search engine marketing (SEM)
  Online customer bookings and enquiries 
0800 number  Freephone number 0800 456 654 that routes to your site  
Back up and support  AA Auto Centre operations manual 
  Franchise management 
  Marketing management 
  Operational support
  Training management 
Local marketing toolkit Online templates for local promotions
AA Roadservice  Over 12,000 referrals and tow-ins from AA Member breakdowns per annum
Freedom to run your own business  Manage your own quotes, invoices and tax returns 
Conference Annual complimentary conference including travel and accomodation to network with like-minded business owners
Reception menu board and installation
External wording and graphics applied to the prepared building and sign panels
External roadside plinth or tavern sign and installation
Product brochures
Poster frames and posters
Workshop guard covers
Email to local AA Members promoting the new AA Auto Centre facility
Recording and connection to 0800 456 654
AA Auto Centre website listing, online bookings and notifications to AA Roadservice
Inclusion in our national marketing campaigns (read more below)

Furthermore, business cards, flyers, stationery and uniform can be ordered at wholesale prices. 


The average annual turnover per franchisee is over $850,000.*

The average monthly turnover per franchisee is over $70,000.*

*These figures represent potential for performance by a franchisee in a metropolitan area. There is no guarantee that you will achieve these figures and nor is it intended that you should rely upon them as a guarantee. 


Converting to an AA Auto Centre can drive additional business and increase margins. Some business turnover can be excluded from franchise levies, and all outwork is excluded.

As an example, franchise owner Dave Anderson converted his workshop in Hornby, Christchurch to an AA Auto Centre in November 2013. He went on to purchase an existing franchise in Papanui, started a new AA Auto Centre in Timaru and converted another workshop he owned in Shirley.

"All four of my franchises are doing very well. My first AA Auto Centre in Hornby is trading an extra $500,000 per annum with a 60% higher turnover than when it was with another franchise brand - and it's still growing year on year!"

Contact us for more detail about converting your current business to an AA Auto Centre.

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