What's in it for you

There are plenty of benefits of becoming an AA Auto Centre. 

Brand awareness Immediate brand recognition and credibility
Customer database of 1.7m AA Members We can directly market to the AA database, including localised emails and offers
National marketing Quarterly national promotions managed and designed to gain new business
  Marketing to AA Members and non Members within the local area including targeted emails, radio, digital advertising, maildrops and social media
Cost savings Brand alliances and group buying discounts with Repco, BNT, ELF Oil, Castrol, EFTPOS NZ, Caltex, Deanne Apparel, Blue Star Print and ANZ Bank
AA Smartfuel Access to one of the largest loyalty programmes in New Zealand 
Website management Individual website page on aa.co.nz customised to your business
  Search engine marketing (SEM)
  Online customer bookings and enquiries 
0800 number  Freephone number 0800 456 654 that routes to your site  
Back up and support  AA Auto Centre operations manual 
  Franchise management 
  Marketing management 
  Operational support
  Training management 
Local marketing toolkit Online templates for local promotions
AA Roadservice  Referrals and tow-ins from AA Member breakdowns
Freedom to run your own business  Manage your own quotes, invoices and tax returns 
Conference Annual complimentary conference including travel and accomodation to network with like-minded business owners
Reception menu board and installation
External wording and graphics applied to the prepared building and sign panels
External roadside plinth or tavern sign and installation
Product brochures and brochure holder
Poster frames and posters
Workshop guard covers
Email to local AA Members promoting the new AA Auto Centre facility
Recording and connection to 0800 456 654
AA Auto Centre website listing, online bookings and notifications to AA Roadservice
Inclusion in our national marketing campaigns (read more below)

Furthermore, business cards, flyers, stationery and uniform can be ordered at wholesale prices. 


The average annual turnover per franchisee is over $850,000.*

The average monthly turnover per franchisee is over $70,000.*

*These figures represent potential for performance by a franchisee in a metropolitan area. There is no guarantee that you will achieve these figures and nor is it intended that you should rely upon them as a guarantee. 


Converting to an AA Auto Centre can drive additional business and increase margins. Some business turnover can be excluded from franchise levies. Contact us for more detail about converting your current business to an AA Auto Centre.

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