What's in it for you?

There are plenty of benefits of becoming an AA Auto Centre. 

Brand awareness

  • Immediate brand recognition and credibility

Customer database of over 1.8 million AA Members

  • We can directly market to the AA database, including localised emails and offers

National marketing

  • 12-month marketing calendar, including quarterly national promotions managed and designed to gain new business
  • Marketing to over 1.8 million AA Members and non Members within the local area, including targeted emails, television, radio, billboards, digital advertising and social media

Local marketing toolkit

  • Guidelines and online templates for local promotions

Account management

  • Access to a dedicated senior account manager with expert knowledge of workshop environments, sales, business growth strategies, after sales support and servicing

Cost savings

  • Brand alliances and group buying discounts with numerous industry suppliers and partners.

AA Smartfuel

  • Access to one of the largest loyalty programmes in New Zealand

Website management

  • Individual website page on aa.co.nz customised to your business
  • Search engine marketing (SEM)
  • Online customer bookings and enquiries

0800 number

  • Freephone number 0800 456 654 that routes to your site

Back up and support

  • AA Auto Centre operations manual
  • Franchise management
  • Marketing management
  • Operational support
  • Technical support and access to specialist trainers

Sales support tools

  • Reception menu board, product brochures, posters, etc. 
  • Also uniform, business cards, flyers, stationary, workshop guard & seat covers can be ordered at wholesale prices.

Member enquiries

  • Our Motoring Advice Department, AA Contact Centre and AA Roadservice officers receive thousands of enquiries each year from motorists asking where to go for automotive servicing and repairs. Our staff refer these members to their nearest AA Auto Centre.

Freedom to run your own business

  • Manage your own quotes, invoices and tax returns

Conference

  • Annual complimentary conference including travel and accommodation to network with like-minded business owners

Potential Income

  • The average annual turnover per franchisee is over $850,000.*
  • The average monthly turnover per franchisee is over $70,000.*
  • *These figures represent potential for performance by a franchisee in a metropolitan area. They are provided for indicative purposes only and not as a guarantee, as each location will have its own unique financial structure and performance dynamics.

Existing Workshop?

  • Converting to an AA Auto Centre can drive additional business and increase margins.
  • As an example, franchise owner Dave Anderson converted his workshop in Hornby, Christchurch to an AA Auto Centre. He went on to purchase an existing franchise in Papanui, started a new AA Auto Centre in Timaru and converted another workshop he owned in Shirley.
  • "All four of my franchises are doing very well. My first AA Auto Centre in Hornby is trading an extra $500,000 per annum with a 60% higher turnover than when it was with another franchise brand - and it's still growing year on year!"
  • *These figures represent potential for performance by a franchisee in a metropolitan area. They are provided for indicative purposes only and not as a guarantee, as each location will have its own unique financial structure and performance dynamics.
  • Contact us for more detail about converting your current business to an AA Auto Centre or opening a new location.

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