My first impression of the BO3x was overwhelmingly positive. Its clean lines, well-balanced proportions and mid-size SUV stance make it easy on the eye without appearing overly futuristic or aggressive. It looks modern, confident, and should slot comfortably into New Zealand's EV landscape.
The front-end projects a friendly character, while the distinctive rear lighting signature, affectionately described as the ‘haha’ taillights inspired by a smiling face, adds a touch of personality that makes the vehicle genuinely memorable.
The BO3x is aimed squarely at buyers considering a battery electric vehicle as a second family car, although its practicality suggests it could easily serve as a primary vehicle. At just 4.27 metres long, it is compact enough for urban environments yet feels impressively spacious inside. The turning circle is tight, making city manoeuvring straightforward, while the front-wheel-drive platform allows excellent utilisation of interior space.